As the first conscience product after the independence of the Red Rice brand, since the sale of Red Rice Note 7 features on January 15, 2019, in less than a month, the shipments in mainland China have exceeded One million units, its popularity is evident. And with the development of millet in the Indian market in recent years, the red rice brand positioning is quite in line with the Indian market. On February 14, Lu Weibing, vice president of Xiaomi Group and general manager of Redmi brand, announced that Redmi Note 7 will be in 2 Officially landed in the city of India on the 28th february.
Redmi Note 7 Pro Full Features
Xiaomi Redmi Note 7 features a 6.3-inch full-HD+ (1080×2340 pixels) 2.5D curved glass display with 19.5:9 aspect ratio, 450 nits brightness, 84 percent NTSC colour gamut. The display of the Redmi Note 7 is protected with Corning Gorilla Glass 5.
|Type||Full HD+ (19:9 2.5D curved glass display)|
|Resolution||2340 x 1080 pixels|
|Pixel Density||409 ppi|
|Screen Size||6.3 inches|
|Internal Memory||64 GB|
|Expandable||256 GB (MicroSD)|
|Rear Camera||48MP + 5MP (Dual Rear camera: 48MP + 5MP, 48MP rear camera with LED Flash, f/1.8 aperture, 0.8?m pixel size, PDAF, EIS, 5MP secondary camera)|
|Front Camera||13 MP|
|Flash||Yes (LED FLash)|
|Video Recording||Yes (1080p@30/60/120fps)|
|Capacity||4000 mAh (with Qualcomm Quick Charge 4.0)|
|Size||159.21 x 75.21 x 8.1 mm|
Operating System And Processor
|Processor||Octa Core 2.2 GHz (Qualcomm Snapdragon 660, Adreno 512 GPU)|
|Operating System||Android 9.0 (Pie, MIUI 10)|
|Network||2G, 3G, 4G/LTE|
|Bluetooth||5.0 (A2DP, LE)|
|WiFi||Yes (Wi-Fi 802.11 a/b/g/n/ac, dual-band, Wi-Fi Direct, hotspot)|
|Internet||GPRS, EDGE, LTE|
|GPS||With A-GPS, With GLONASS|
|USB||Type-C (2.0, Type-C 1.0 reversible connector)|
|Headphone Connector||3.5 mm (Active noise cancellation with dedicated mic)|
|SIM||Dual (Hybrid Slot)|
|Media Player||Yes (MP3/WAV/eAAC+/Flac)|
|Video Player||Yes (MP4/H.265)|
|Sensors||Fingerprint, IR Sensor, Accelerometer, Proximity, G- sensor|
|Built in Applications||Yes (Google Search, Maps, Gmail, YouTube, Calendar)|
|Keypad||Touchscreen (Capacitive with Multitouch)|
On February 12th, Xiaomi Group issued an official announcement that Redmi’s first new product, Redmi Note 7, has only exceeded 1 million units in mainland China. It is worth noting that the red rice Redmi Note 7 was officially launched on January 15, 2019, and it took only half a month to reach the million shipments.
The Xiaomi Group announced that as the first mobile phone launched by the Redmi brand after independence, the success of Redmi Not 7 reflects the initial success of the Xiaomi multi-brand strategy. “We believe this achievement also proves that the value will be positioned under the current market conditions. More competitive.”
Redmi is a brand new independent brand upgraded from Xiaomi’s red rice mobile phone sequence. The first new red rice Note7 was widely received by the media, rice noodles and users before its release. Sina Weibo has a question about “What do you think is the red rice Note7 mobile phone released after the independence of Red Rice? Will you buy it?”, there are nearly 2,000 answers in just a few days.
The sales situation is even more fierce. Before the release of Redmi Note 7, the number of reservations for only the vibrato sales was over 5.5 million, and the number of reservations on the whole network exceeded 7 million. It was sold several times, and every few hundred thousand units of stocks were sold out in ten minutes.
Insiders pointed out that the pursuit of the ultimate cost-effective and ultra-high quality Red Rice Note7 is expected. In the smartphone market where “you sing me to debut”, there has been no mobile phone like the Red Rice Note7 that has penetrated the entire market for a long time.
This product fully demonstrates Xiaomi’s superior strength in user insight, product development and definition, quality management, resource integration and execution. It is difficult for smartphone manufacturers to block such Xiaomi in 2019.
Redmi Note 7 Pro Features and Global Market
Actually, from the global market performance of Xiaomi mobile phone last year, the overseas market has entered the harvest stage after years of deep cultivation, and has achieved top rankings in many markets, such as the first in the Indian market and the top five in the Western European market. In the domestic market, Xiaomi’s biggest impression since its establishment is that it is super cost-effective. However, in the later stage of comprehensive competition based on market development and the different brands of Xiaomi, the advantage of Xiaomi’s price-performance label is not as obvious as before. To this end, in order to cope with the new market competition demand, Xiaomi is the first major event after the opening of 2019. The independent red rice product series is the new Redmi brand, which is positioned as the main cost-performance + quality advantage, and is oriented to the online market and Global Market.
Therefore, after the release of the Redmi Note7 mobile phone, the price of the Qualcomm Snapdragon 660 processor, the rear 4800 mega pixel camera and the minimum price of 999 yuan, coupled with the industry record of 18 months warranty, won the entire The market’s enthusiasm – the market users’ enthusiasm for Redmi Note7 is like the grand view of Xiaomi’s mobile phones that Xiaomi has just set up in the past two years, but the difference is that the supply of Redmi Note7 is very sufficient, although every open sale is in the dozens. It was sold out in a minute, but as long as you want to buy it, it is not a problem to grab the basic time at the opening time.
Redmi Note 7 Pro Advantages
And with the release of Redmi Note7, the quality advantage of Xiaomi has also made everyone recognise. Redmi Note7 has not only withstood various BT tests, but also triggered the whole industry’s copying machine trend in the various fancy tests of “Small King Kong can live this episode” continuously on Xiaomi‘s official account. .
With the advantages of hardware configuration, excellent quality assurance, and competitive price performance, Redmi Note7 is not difficult to understand by the market. Therefore, the media and users have been acclaimed for this machine. No words. For example, when the geek selection evaluates Redmi Note7, it is said that there is no one at present. The mobile phone home evaluated it as: successfully broke through the price bottom line and redefines the thousand yuan. The evaluation of ordinary users on various social platforms and e-commerce platforms only comes down to one or two words – really incense!
Redmi Note 7 Pro Competitor
However, overseas brands such as Apple and Samsung are no longer confined to the domestic and Chinese markets. Africa and Southeast Asia have also become new directions for them, but Apple’s iPhone does not have much advantage in terms of price. Regional sales and market share have not achieved much. In order to adapt to the market economy of these countries and regions, Samsung has launched a lower-priced entry-level smartphone product, and its sales volume and market share have indeed improved.
However, IDC recently released the 2018 Indian mobile phone market research report. After the domestic mobile phone brand entered the Indian mobile phone market, Samsung’s sales and market share in the Indian market were also threatened due to cost-effective factors. Xiaomi Technology’s annual sales in the Indian market exceeded 41 million in 2018, and its market share in India reached 28.9%, compared with the sales gap of nearly 10 million in the second-ranked Samsung.
Of course, through the phenomenon to see the essence, Redmi Note7 only one month to break 1 million units can not be separated from the two key points, one is the super price advantage, and the other is the 18-month quality warranty. The success of Redmi Note7 also verified the strategic correctness of Xiaomi’s independent Redmi brand. In the future, the Redmi brand will die and cost-effectively and position the online e-commerce market. The Xiaomi brand will come out to develop high-end and develop new retail with innovation and technology. In the market, Xiaomi’s three-dimensional strategy is considered to be a revitalization.
Redmi note 7 Pro Specification :
- Expected Launch : NA
- Operating System :Android 9.0
- Processor : Octa Core 2.2 GHz
- Battery : 4000 mAh
- Display : 6.3 inches
- Resolution : 2340 x 1080 pixels
- RAM : 4 GB
- Expandable : 256 GB